Cookie Policy
Understanding how Key expertises uses cookies and similar technologies on our website
Key expertises Cookie Policy
Introduction
This document informs Users about the technologies that help this Website to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a **Cookie**) or use resources (for example by running a script) on a User’s device as they interact with this Website.
For simplicity, all such technologies are defined as “**Trackers**” within this document – unless there is a reason to differentiate. For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User’s consent, depending on the applicable law. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Types of Trackers
First-Party Trackers
This Website uses Trackers managed directly by the Owner (so-called “first-party” Trackers).
Third-Party Trackers
This Website also uses Trackers that enable services provided by a third-party (so-called “third-party” Trackers).
Duration
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider.
Essential Activities
This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Tag Management
This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralized fashion. This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager (Google Ireland Limited)
Google Tag Manager is a tag management service provided by Google Ireland Limited.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Functionality Trackers
This Website uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User’s communication with the Owner.
Live Chat Platforms
This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Website, in order to contact and be contacted by this Website’s support service.
Tidio Live Chat widget (Tidio Ltd)
The Tidio Live Chat widget is a service for interacting with the Tidio live chat platform provided by Tidio Ltd.
Personal Data processed: Data communicated while using the service, Trackers and Usage Data.
Place of processing: United Kingdom – Privacy Policy.
Measurement Trackers
This Website uses Trackers to measure traffic and analyze User behavior to improve the Service.
| Service | Provider | Data Processed | Storage Duration |
|---|---|---|---|
| Google Analytics 4 | Google Ireland Limited | Trackers and Usage Data | _ga: 2 years _ga_*: 2 years |
| Meta Events Manager | Meta Platforms Ireland Limited | Trackers and Usage Data | _fbp: 3 months |
| User ID for Google Analytics | Google Ireland Limited | Trackers | Varies by session |
Marketing Trackers
This Website uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.
| Service | Provider | Data Processed | Storage Duration |
|---|---|---|---|
| Meta Ads Conversion Tracking | Meta Platforms Ireland Limited | Trackers and Usage Data | _fbp: 3 months fr: 3 months |
| Microsoft Advertising | Microsoft Corporation | Trackers and Usage Data | MUID: 2 years _uetvid: 2 years |
| Google Ad Manager | Google LLC | Trackers and Usage Data | IDE: 2 years test_cookie: 15 min |
| Google Ads Conversion Tracking | Google LLC | Trackers and Usage Data | IDE: 2 years test_cookie: 15 min |
Managing Preferences
Providing or Withdrawing Consent
Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on this Website.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.
Controlling Cookies via Browser
Users may use their own browser settings to:
- See what Cookies or other similar technologies have been set on the device
- Block Cookies or similar technologies
- Clear Cookies or similar technologies from the browser
The browser settings, however, do not allow granular control of consent by category.
Opting Out of Interest-Based Advertising
Users may follow the instructions provided by:
- YourOnlineChoices (EU and UK)
- Network Advertising Initiative (US)
- Digital Advertising Alliance (US)
- DAAC (Canada)
- DDAI (Japan)
Such initiatives allow Users to select their tracking preferences for most of the advertising tools.
Consequences of Denying Trackers
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Website to provide a better experience and advanced functionalities to Users. Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Owner and Data Controller
Company Information
Company: Key expertises
Company Number: 13433535
VAT Number: 406 7860 83
Address
13077 Meadowbrook CT
Rapid City, SD 57702
United States
Contact
Phone: +1 605 605 5604
Email: support@keyexpertises.net
Additional Information
Since the use of third-party Trackers through this Website cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Website.
Definitions
| Term | Definition |
|---|---|
| Personal Data (or Data) | Any information that directly, indirectly, or in connection with other information allows for the identification of a natural person. |
| Usage Data | Information collected automatically through this Website, including IP addresses, browser details, and interaction patterns. |
| User | The individual using this Website who, unless otherwise specified, coincides with the Data Subject. |
| Data Controller | The natural or legal person that determines the purposes and means of processing Personal Data. |
| Cookies | Trackers consisting of small sets of data stored in the User’s browser. |
| Tracker | Any technology that enables tracking of Users, including Cookies, web beacons, scripts, etc. |